DIGITAL MARKETING TRAINING PROGRAMME

OVERVIEW

This programme is intended for professionals, entrepreneurs, students, and homemakers. Professional can take advantage of digital marketing techniques to improve their skills and their company’s performance. Professionals looking for a career shift to digital marketing will find this programme interesting and useful. Entrepreneurs with the digital mindset, willing to adopt digital marketing from traditional marketing for their business growth will benefit from this program. Digital Marketing is also an exciting career option for students and freshers. The students with basic skills in computer & smart devices and who love surfing on the internet and social media like Facebook, Twitter etc can plan a serious and lucrative career in Digital Marketing. Homemakers who are willing to invest their time to add additional value to skill sets can become an entrepreneur or earn money sitting at home.

OBJECTIVES

  • To understand the basics of marketing and internet marketing.
  • To understand various types of digital marketing techniques and its application.
  • Install a digital mindset for strategic alignment and digital marketing integration.
  • To understand social media marketing and management.
  • To understand how to apply analytics and manage digital content.

To accomplish the above objectives, the participants will be exposed to different digital marketing techniques (e.g., search engine optimization, search engine marketing, social media marketing, mobile marketing, and content management) during the training programme. The training programme has practical assignments and the assessment is done through the Learning Management System (LMS). All the study material & resources and assignments will be shared with the participants through our LMS.

 

By the end of the course, participants may

  • Apply digital marketing techniques employing web, mobile and social media in marketing.
  • Manage digital marketing campaign.
  • Manage digital marketing activities

OBJECTIVES

Minimum 10+2/ITI/Diploma from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

APPLICATION AND FEE PAYMENT

All applications must be made through an Online Application Form or submitted in Original through courier/post/by hand.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the fees through Demand Draft/Pay Orders/Cheque, then please ensure that the Demand Draft/Pay Orders/Cheque for the applicable amount is made favouring “LLStream LLP” payable at Kannur and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Registration, Course Name and Contact number at the back of your Demand Draft.

Global School of Digital Marketing

1st Floor, Safa Centre, Near Old Bus Stand, Kannur, 670001

9567450458, 9645114111
[email protected]

CANCELLATION AND REFUND

By the participant

Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received 15 days before the date of commencement of the programme.
In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs 1000 and applicable taxes.
A participant may opt for rescheduling to a later batch of the same programme/another program of prior to the commencement of the programme. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch.
In all other cases, no refund shall be made.

By Global School of Digital Marketing

Global School of Digital Marketing, reserves the right to cancel the programme at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event cancellation of a program, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

TRAINING AND ASSESSMENT PROCESS

The classes for this programme will be through LIVE IN-CLASSROOM lecture by industry experts providing the best digital learning experience. The training will comprise concepts and frameworks, practical hands-on in-class exercises on digital marketing tools, case studies, interactive sessions, assignments, and group project work. Participants are expected to complete an industry relevant project with the guidance from the faculty. The classes are wi-fi enabled and all the participants are expected to bring their laptops as this programme is mostly hands-on practice on digital tools. The participants are also required to submit assignments on time through the Learning Management System. These may be in the form of a quiz, assignment, project, case studies or other objective/subjective assessments which are subject to periodic assessment. The students are expected to engage, collaborate and encourage better learning environment.

CERTIFICATION OF COMPLETION

A minimum of 65% attendance is a prerequisite for the successful completion of this program. However, Global School of Digital Marketing reserves the right to exempt the same depending on the assessment of the submitted assignments & project work. Upon successful completion of the training program by the participants and have requisite attendance criteria, they will be awarded a certificate of completion by the Global School of Digital Marketing.

Module 1.1  Overview of Digital Marketing

3h 0m

Module 1.2 Website Development Planning

12h 0m

Module 1.3 Search Engine Optimisation (SEO)

21h 0m

Module 1.4 Content Marketing

6h 0m

Module 1.5 E-mail Marketing

6h 0m

Module 1.6 Lead Generation

9h 0m

Module 1.7 Google Adwords

15h 0m

Module 1.8 Google Analytics

9h 0m

Module 1.9 Social Media Marketing (Facebook, Twitter, Linkedin, Google+, Instagram, Pinterest)

21h 0m

Module 1.10 Blogging and Adsense

6h 0m

Module 1.11 Affiliate Marketing

6h 0m

Module 1.12 Online Reputation Management

3h 0m

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